Workshop on Digital Health Communication Strategy for Pharmaceuticals,Wellness & Healthcare Business

About The Event

Digital technology and communication have revolutionized the healthcare system. This changing landscape demands that healthcare professionals understand digital dynamics and apply the best practices to day-to-day operations and practice.

Learning Focus Area :

1.  How to create Digital Assets that makes an impact? Learn the science behind successful and impactful digital media asset development.

2.  How to write winning content for your digital health communication.
3.  Digital Health Communication Strategy – Solving your healthcare/medical communication requirement/problem.

                                 I.        Positioning your medical and healthcare communication goals

                               II.         Goal setting for your medical and healthcare communication

                             III.          Developing Strategies and Tactics for your medical and healthcare communication

                            IV.          Crafting winning message for your Communication

                              V.         Developing content strategy for omnichannel platforms

                            VI.          Selecting the right Social Media Tools for your campaign

                           VII.          Analysis of medical and healthcare communication and measuring the impact of your campaign

4.  Digital futures: the intersection of technology and health. How to build usable products using content + design + technology?

Who can attend :

    Who can take up Training Program in Healthcare Communication and Social Media?
    Entrepreneurial doctors and healthcare professionals
    Hospital administrators
    Healthcare professionals into marketing and communication
    Digital marketing members of hospital/pharma/medical devices
    Public health professionals
    Brand/product managers
    Healthcare-IT professionals
    Digital health/medicine/therapeutics professionals
    Payers/patient outreach professionals
    Job aspirants
    Freelancers/Consultants
    Professionals from media/agencies

About Faculty

Vishwanand aka Vishy GovindaRaju

    I bring over 20 years of experience in Branding, New Product Design and Development , Strategic Marketing and Digital Health Transformation. I have been part over 25 start-up / new business success stories across India, U.S.A, Europe, U.A.E and South East Asia. I was associated with pepper square, IBSS, Pioneer Group, Piramal Group, Ernst & Young, Satyam, and Administrative Staff College of India prior founding www.imcdigital.life – IMC – Digital Health Transformation Company in the year 2008.
    I am passionate about building digital health brands and marketing solutions. Thanks to my Indian Airforce roots, I have been fortunate enough to travel the length and width of India, thus I understand people socially and culturally better. In addition, my international marketing experience and exposure helps me further to design usable branding solutions keeping the global trends and competition in mind.
    When I am not busy building brands, you can find me cycling and running- these activities are the secret sauce of my creative and strategic inclination. When your work is your passion, you enjoy waking up to different business challenges, to build unique success stories, and to deliver the promise to your customers, every single day.
    K-Factor from Masters from ISB, Pondicherry Central University and IIMM-Pune.