Scaling growth & Retention: Actionable Lessons from Gaming Business by: Bharat Bhatia #GrowthTalkies

Gaming businesses are all about retention and the upcoming episode of #GrowthTalkies brings you very practical and actionable lessons on scaling growth and retention from Junglee Games’ VP of Marketing, Bharat Bhatia.
Key takeaways from the workshop:

You will learn how to scale growth and retention across different stages:

For acquisition:

    Creative strategy for acquisition – not numbers but the creative hooks
    Automated journeys for FTUE (1st-time user experience)
    Landing page AB tests

For retention:

    Measuring and benchmarking cohort drops
    Effect of tests on primary, secondary and tertiary metrics