Sales Training Workshop in Chennai

If you’ve faced these challenges, Authoritative Selling is the solution you need-

• Customer says- I’m happy with my current provider
• Your solution is too expensive!
• Competitor pricing is lower.
• We don’t have the budget

Workshop Agenda

1.Learning Buying Motivations & Crafting Value Propositions

What You’ll Learn

• Key buying motivations that influence customer decisions.

• How to identify role-specific motivations. Industry - specific buying motivations and tailoring your approach for IT,FMCG, Manufacturing, and Healthcare sectors.

• Using Buyer Personas to map client-specific priorities and needs.

• Discovering motivations that drive faster decisions over price or budget objections.

How It Will Help You

• Enable stronger connections by understanding what drives your clients' decisions.

• Help you craft compelling value propositions that resonate deeply with each client’s unique priorities.

Activities

Buyer Persona Development:

• Create client profiles by role and industry.

• Assess client personalities to understand their buying preferences. Value Proposition Exercise: Craft tailored value statements for key motivations.

2.Sales Communication for Persuasion Master

What You’ll Learn

• Master the SOLVE framework for structuring persuasive conversations.

• How to pitch USPs and focus on results that align with client needs.

• Using storytelling to create emotional engagement and credibility.

• Top persuasion techniques

How It Will Help You

Ensure your communication is clear, consultative, and impactful. Build trust and credibility while creating urgency and desire to buy.

Activities-

Role-Playing Exercises:

• Practice PROSPER pitches with feedback.

• Storytelling Workshop: Craft and deliver sales stories tailored to client challenges.

• Selling Proofs Drill: Develop and present data-backed proofs and case studies.

3.Objections Handling Mastery

What You’ll Learn

• Structured methodologies to handle objections like pricing, competition, budget, and satisfaction with the current provider.

• Solution Selling: How to position your product/service as the best-fit solution for the client’s specific challenges.

• Techniques for creating solutions that address client pain points directly. Using selling proofs to build trust and credibility during objection handling.

• How to reframe objections as opportunities for stronger client engagement.

How It Will Help You

• Gain confidence in addressing challenging objections professionally.

• Turn objections into tools for deeper engagement and eventual closure by offering tailored solutions.

Activities

Objection Handling Simulations:

• Practice addressing real-world scenarios and receive feedback.

• Custom Rebuttal Development: Create tailored responses for specific objections relevant to your product or industry.

4.Practice &Customization

What You’ll Learn

• Applying all learnings from buying motivations, persuasion, and objection handling into a cohesive strategy.

• Customizing your sales approach to your specific product, service, and audience.

• Gaining actionable feedback on your pitch and objection-handling strategies.

Inclusions-

1. Sales script handout

2.objection and responses handout

3.Certificate

4.Buffet lunch and refreshments

5.Stationaries

6.Continuous learning materials

* Training location will be provided one week before the training scheduled date.