Performance Analytics for Digital Marketing

Speaker : Akhil Sharma is an experienced (10+ years) Digital Marketing Professional & Trainer . He has been engaged in Analytics domain for last 15 years and has developed Machine Learning based analytical modules. He has worked with various companies across industries and helped them optimize their digital marketing performance. He has been awarded REX Karamveer Chakra and Global Fellow by UN & iCongo. Also, he is serving as Mentor- Atal Innovation Mission(NITI Aayog).

• Using advanced analytical framework - 50% boost in productivity
• Automated Data Extraction & Report Generation- Save time by 40%
• How to derive forward looking insights - Become proactive marketer
• Understand the use of AI/ML techniques for Digital Marketing

• Digital Marketing & Performance Measurement -Overview
• Performance Analytics - Why it is essential ?
• Performance Analytics - Issues/Challenges (Data Extraction,Baseline,Impact, Threshold , Weightage, Reporting)
• Performance Analytics - Report & Insights Template
• Sample Use Cases - Application of AI/MLtechniques