India: The destination for Korean pop Craze

Korean Cultural Centre India announces Grand Finale round of 2018 Changwon K-POP World Festival : India powered by Vh1 India at Siri Fort Auditorium, New Delhi 6:30pm on 9th July. This year the Finale stage will witness the performance of rising K-pop Boyband “Snuper”. The group consisting of 6 boys-over-flowers, who are 22-25 years old, debuted in 2015; and has gained lots of popularity not only in Korea, but also in Japan and other Asian countries. The band is excited to meet the tremendously growing Indian K-pop fans.

2018 Changwon K-POP World Festival : India powered by Vh1 India ‘s final stage will be filled with the talents and the passion of Indian youth for Korea pop, and select 1st prize winners representing India at the world-wide competition stage. The international annual event is the biggest Korean pop celebration in the world, which has only selected performers among competitors from 72 countries.

India has had proud moments in 2016 and 2017 with Vocalist ‘Priyanka Mazumdar’ who won 3rd Prize in the 2016 edition, and dance team ‘Immortals Army’ who won 2nd Prize in 2017 edition at the International stage.

This year over 1,200 participants in 532 teams from all round India registered their performance videos, in which they sang in perfect Korean language and executed all dance moves that Korean pop stars do.

Starting from Kolkata on 26th May, the preliminary regional rounds were held in Delhi, Mumbai, Chennai, Patna, Bengaluru, Odisha, Hyderabad, Mizoram and Manipur between 16th to 30th June.

Mr. Kim Kum-pyoung, Director of Korean Cultural Centre India, said “It’s time to say that K-wave and K-pop finally arrived in India after a long time of insignificant presence. We will witness the strong and enthusiastic fandom of K-pop in India, which will surprise Korean people as well.”  He enthusiastically acknowledged Vh1 India’s new segment for K-pop, <K-Popp’d> in response to the countless requests from the fans last year.

Commenting on the association, Hashim D’Souza, Head of Programming – English Entertainment, Viacom 18, said “As the flag-bearer of International music and entertainment in India, we continue to bring the most trend setting content from across the globe. Looking at the immense popularity amongst Indian viewers for K-Pop, we are excited to partner with the ‘2018 Changwon K-POP World Festival: India’ and we know that K-pop fans across India will appreciate it.”

About K-pop(Korean Pop)

K-POP is a musical genre originally from South Korea, characterized by a wide variety of audio-visual elements, the term is more often used in a narrower sense to describe a modern form of South Korean pop music covering mostly dance-pop, pop ballad, electronic, rock, hip-hop, R&B, etc. The craze and the jazz for this genre of music are extremely popular and global. The concept of K-POP idols brought an interesting change in the rise of Hallyu wave(Korean Wave) globally.

About Vh1 India

Vh1 is India’s only 24-hour International entertainment channel that provides viewers with their daily dose of International music, Hollywood, Pop culture and Lifestyle. Vh1 is a part of Viacom 18. Since its inception in January 2005, Vh1 has grown tremendously reaching over 75 million people in India. Vh1 is now the No.1 viewing destination for the youth in the English entertainment and lifestyle space. Globally, Vh1 is available across 148 million households in over 124 countries/territories.