How to Develop a New Product that Will Be a Market Winner

How to Develop a New Product that Will Be a
Market Winner

Business Need for MPV: How to Identify Correct Innovation Target?

All production companies in the world are looking for some new products that will be guaranteed
market winners. However only few of the new products on the market are really successful

Executives of industrial companies are operating with business categories like annual revenue, profit
margin, market potential, market share, return on investment, etc. They are not involved in technical
problems identification and solving

Today there is no obvious direct connection between business challenges and underlying technical
problem

There is a serious gap between business consulting companies that usually address business issues
and technology consulting firms and R&D departments that are dealing with technical problems

Thus, there is an obvious need for effective methodological tools and corresponding providers that are
capable to connect business challenges and specific technical problems of products/processes,
identify right targets for innovation, and develop new products that will be market winner

Main Parameters of Value (MPV) Discovery is a tool/technique that addresses the above mentioned
business need

Brief Description of MPV Tutorial

Objectives:

The objective of this workshop is to radically improve innovation effectiveness of the participants

Overview:

GEN TRIZ’s MPV Tutorial presents a specific point of view on innovation and a roadmap for effectively
identifying, realizing, and managing innovation opportunities. The Tutorial is primarily focused on the
fundamental principles of systematic innovation utilizing selected analytical tools for MPVs identification. It
provides participants with fundamental skills for system analysis and selection of right innovation targets.

Topics covered in MPV Tutorial:

Overview of GEN TRIZ methodology for systematic innovation

Business need for MPV

MPV definition and role in the systematic innovation process

Types of Parameters of Value

MPV Discovery: Voice of the Customer and Voice of the Product

Voice of the Product identification tools

MPV Discovery algorithm

Case Studies

Hands-on practice