1 Day Growth Hacking Bootcamp: Scale Your Startup
Event Information
Most startups don't fail because they didn't build a great product, it's because they didn't get enough traction. Growth of a product requires an experimental approach, driven by data and quantifying every step of the way. There are tools and multiple growth techniques that every startup should be aware of that can increase their probability of success while not burning too much money. These techniques have been applied by 1000's of startups & large enterprises all over the world and every entrepreneur should have access to these techniques.
WHAT WILL YOU LEARN:
Achieving Product Market Fit: How to measure and reach product market fit
Business Goals & Objective Key Results (OKR's): How to set individual goals that tie into company's goals
Growth Metrics: Metrics to measure growth month over month
Growth Hacking + Lean Analytics: Introduction to growth framework and how to be data driven
Tracking Tools: Analytical tools to acquire, retain and measure user retention
Over 50+ Growth Examples: Techniques used at Rocket Internet, Lean Startup Machine to acquire users
Setting A Growth Culture: Learn to set a process of growth within your startup
BOOTCAMP SCHEDULE:
Please bring your laptop and bring all product related data.
Bring your credit/debit card to maybe register for simple tools (Less than $20).
9:30 AM | Introduction to Growth Hacking What is growth hacking, product market fit and the how they differ from digital marketers |
10:00 AM | Exercise 1: Customer Personas Build customer personas, brainstorm where to find them, messaging for personas, product market fit |
11:30 PM | Business Goals + OKRs + Growth Metrics |
11:45 PM | Lean Analytics |
12:15 PM | Testing [A/B Testing, Split Testing, Multivariate Testing] We will discuss terminologies like A/B testing, Split and multivariate testing, what should you test, examples of these tests and how to create a test |
12:30 PM | Lunch |
1:15 PM | Exercise 2: A/B Testing Install tool, list out a set of A/B tests you want to run, prioritize and set up first three A/B test |
2:45 PM | Tools for Growth Discuss over 20 tools to analyze user behavior and optimize product development, walk over Inspectlet and Mixpanel |
3:30 PM | Break |
3:45 PM | Case Study 1: Skillfeed, Shutterstock’s Educational Product How to take a product from $200,000 to $1,000,000 in ARR |
5:45 PM | Growth Strategies [Lean Startup Machine, Rocket Internet] 15 Growth strategies from Lean Startup Machine, Rocket Internet & other companies |
6:00 PM | Exercise 3: Product Plan [Impact versus Technical Ease] Tools to implement, product market fit measurement, tests to run, 2 week plan |
6:30 PM | Presentations 2 minute presentation on what are they going to implement |
7:00 PM | Hit Local Bar |
WHO IS IT FOR:
Entrepreneurs looking for ways to get customers (Mobile Apps, B2C & B2B products)
Aspiring entrepreneurs who have an idea and want to learn new growth techniques
Digital Consultants & Marketers who want to be data driven growth specialists aka growth hackers
Incubators & Accelerators who can improve their startup's performance
Angels & VC's who want to their entrepreneurs to be data driven.
Entrepreneurship professors who want to teach new methods and techniques to students
SPEAKER: ANIRUDH NARAYAN
Growth Hacker @Shutterstock (IPO)
Growth Manager @Javelin, @Lean Startup Machine (Series A)
Business Consultant @Rocket Internet (Nigeria, Series B)
Director of Operations @Krossover (Core Founding Team, Series B)
School: Columbia University, M.S Management Science & Engineering
TESTIMONIALS:
Name | Testimonial | Image |
Libby Tucker, Founder of Anypass. Co | Live Work Anywhere, Serial Entrepreneur | “This course gives you a step by step approach to launching your idea and then scaling it using some simple but highly effective techniques. Whether you’re looking to launch a simple prototype or get traction for your product, this course covers it all. I would definitely recommend enrolling in it.” | |
Han Qiu ,Tech Lead, Shutterstock | “This course provides tremendous knowledge about how to launch an idea, acquire users and retain them. The course is hands-on while keeping the big picture in mind.” | |
Adriana Alban (Director of Inbound Marketing, Hiperestrategia Consultants) | “It’s a super practical course to launch and scale your idea. Many ideas, examples and tools to help build your business” | |
Alejandro Vara, (CEO at Domo Soluciones Web, Serial Entrepreneur) | “This course has been extremely beneficial to me and my team. Thanks to this course we have learned that data analysis should have a conclusive result and connected to all activities defined in a digital strategy. This learning will help us create more effective strategies for our company and our clients." | |
Sebastian Nankervis (Product Manager Cuestionarix, Ex Consultant @Ernst & Young) | Great content, specially for people involved in tech/online startups. | |
Fernando Riveria (CTO at ETF.com) | “I really enjoyed the course. It was a concise way to learn more about Growth Hacking. I'm looking forward to implementing some of those ideas and techniques in my own work.” | |
Mauricio Bayas (CEO Bayteq, Fin Tech Firm) | Thanks for the time, and we appreciate a lot to be with you and get insights from your knowledge and experience. | |
Fernando March (VC, Partner (CEO S&F Managers Ltd, Partner & board member at TurtleBay Capital) | A great experience ;-) | |
Juan Jose Sr (Member of Congress, Entrepreneur) | Dear Anirudh, Thanks for the seminar it was a great learning experience. It would be good if you coordinate with THE CLUB HUB another seminar with more time for a deeper study of the such an interesting subject. |
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