Design Thinking

Design thinking is a strategic approach that prioritizes customer needs above all else, providing organizations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.

Outcomes

• Importance of Design Thinking in Marketing
• Writing the Problem Statement: Exploring problems and opportunities in the Marketing World
• Understanding Stakeholders and Users
• Personas, Empathy Maps
• Rethinking Marketing Journeys

Who Should Attain

Managers in the areas of Marketing and Strategy Innovation, IT, and Organisation Change are ideal for this programme. Individuals, teams, and even your entire organization can learn all about design thinking and design doing.

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