Augmented Analytics for Digital Marketing by Joosworks

Digital Marketing has become a high impact - high priority activity for any company across the spectrum; Start-Up, SME or big corporations. Since knowledge about the basics of digital marketing is readily available, the plethora of digital marketers exists in the ecosystem. So, how to empower Digital Marketers to add real value & stand-out among the crowd.

• Using advanced analytical framework - 50% boost in productivity
• Automated Data Extraction & Report Generation- Save time by 40%
• How to derive forward-looking insights - Become a proactive marketer
• Understand the use of AI/Ml techniques for Digital Marketing

• Digital Marketing & Performance Measurement -Overview
• Performance Analytics - Why it is essential?
• Performance Analytics - Issues/Challenges (Data Extraction, Baseline, Impact, Threshold, Weightage, Reporting)
• Performance Analytics - Report & Insights Template
• Sample Use Cases - Application of AI/Ml techniques