A New Era of Product Innovation
Aug 01 '20 | 03:00 PM (IST)
Online Event
Event Information
The lives of most people on the planet have been profoundly affected by the COVID-19 pandemic. It has changed day-to-day activities; something as simple as walking in the park is now perceived very differently. The same is true of businesses. Many businesses have shut down or changed to accommodate social distances. New patterns of consumer and worker behaviour and expectations have emerged during the crisis.
Increasing risk perception makes consumers more willing to pay for safety features, which, in turn , gives producers greater incentives to develop and commercialize technologies that address consumer safety requirements.
The key question that many managers now face is how much and in what form to invest in risk-mitigating technologies and corresponding changes in products and services. This depends , to a large extent, on how long the crisis will last and what form the risk (and fear) of contagion will persist once the peak is behind us.
This Digital MasterClass create an unique avenue bringing together product managers with diverse perspectives and ideas that would help you understand the shifts in the Mind-sets , Thus, empowering you to build products well aligned with business objectives.
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